Social Web Show (tm) » competition http://socialwebshow.com - visual social media magazine - Fri, 27 Mar 2009 03:54:06 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Brand Competition – Past & Present http://socialwebshow.com/brand-competition-past-present/ http://socialwebshow.com/brand-competition-past-present/#comments Fri, 20 Mar 2009 03:43:36 +0000 Social Web Show http://socialwebshow.com/?p=22 Using social media or interactive marketing can give a brand an edge, especially when other competing brands are not using it (or not as effectively).  It can upset a level playing field.  Old-school cleverness with cool ads can lose out to new-school customer engagement, conversations, interactions and authenticity.

Is successful social media marketing almost like turning the clock back to a simpler time when the competition was limited, and it was easier to reach your target audience?  Who knows… but this video makes a fun & watchable comparison:

Since the book on how to use social media is not (completely) written, and never will be, it’s perhaps never been a better time to be creative!

]]> http://socialwebshow.com/brand-competition-past-present/feed/ 0