Newsletter

Sign up for the Social Web Show News for exclusive behind-the-scenes news & information. 
Email:

Brand Competition – Past & Present

Using social media or interactive marketing can give a brand an edge, especially when other competing brands are not using it (or not as effectively).  It can upset a level playing field.  Old-school cleverness with cool ads can lose out to new-school customer engagement, conversations, interactions and authenticity. Is successful social media marketing almost like [...]