Brand Competition – Past & Present
Using social media or interactive marketing can give a brand an edge, especially when other competing brands are not using it (or not as effectively). It can upset a level playing field. Old-school cleverness with cool ads can lose out to new-school customer engagement, conversations, interactions and authenticity.
Is successful social media marketing almost like turning the clock back to a simpler time when the competition was limited, and it was easier to reach your target audience? Who knows… but this video makes a fun & watchable comparison:
Since the book on how to use social media is not (completely) written, and never will be, it’s perhaps never been a better time to be creative!