Perhaps “parody” is not the correct word, since the video is more of a Saturday Night Live-ish cartoon of how Twitter works. Very funny, if you are at all hooked into tweeting your life’s best moments.
You can also see funny tweet-friendly comics at Twoons.com.
Using social media or interactive marketing can give a brand an edge, especially when other competing brands are not using it (or not as effectively). It can upset a level playing field. Old-school cleverness with cool ads can lose out to new-school customer engagement, conversations, interactions and authenticity.
Is successful social media marketing almost like turning the clock back to a simpler time when the competition was limited, and it was easier to reach your target audience? Who knows… but this video makes a fun & watchable comparison:
Since the book on how to use social media is not (completely) written, and never will be, it’s perhaps never been a better time to be creative!
Twitter is a social utility tool that has gained popularity in the last year. Starting from usage in the tech crowd, it has jumped over to mainstream use by companies, people, public officials, and even some pets.
After you watch the semi-official Twitter introduction on video from Common Craft (below), you may want to know more, such as provide on the other videos on this page.
Continuing, here are more videos on using Twitter, starting with a CBS News report:
VivaVisibility provides more info on using Twitter, for PR:
And more on how to use Twitter in this video below:
And, the always-intensely watchable Rocketboom show has this take on Twitter:
We had the opportunity to meet with Scott Heiferman and Douglas Atkin, from Meetup. Scott is the CEO and co-founder, and Douglas is the Chief Community Officer. They were in Washington D.C. this month to meet with some of the meetup organizers, and after the meeting we did a quick interview.
In the interview, Scott & Douglas talked about how & why Meetup started, and some of the background & intentions of their new Meetup Alliance.
Meetup was started in 2002, and now has about 5 million members, organized into groups that are linked to thousands of topics.
Due to online social networking & interaction,Â we learned about a Washinton DCÂ lunch with Gary Vaynerchuk, and joined in.Â Â Gary’s a great guy, and very personable, and agreed to do an interview.Â Besides running a family wine business, Gary is the author of the about-to-be-released bookÂ “Gary Vaynerchukâ€™s 101 Wines Guaranteed to Inspire, Delight, and Bring Thunder to Your World” and host of Wine Library TV (winelibrary.com) online video show & podcast.
(alternate version – we had a littlelot ofÂ trouble getting the editing finished in time, and will update later with the version that was intended)
While watching the video (or later) you canÂ preview the book online here (opens in new window).Â If you’re in Boston in June (2008), you can try and catch Gary’s Book Tour Event in Beantown.Â Gary announced this week that he’s not going to do a typical book tour, and instead is going to places where there is demand, and fans (Vayniacs) to convince him to go to their towns.
Gary has over 5,000 facebook friends (even with the 5,000 limit!) and over 8,000 people following him on his Twitter page twitter.com/garyvee.
Welcome to the Social Web Show special Valentine’s Day edition…
Enjoy the video… here are some additional notes (links open in a new window and should not interrupt the video playback):
In Singapore, there is a government-sponsored event around Valentine’s Day called “Romancing Singapore“, and one event is “Love In A Capsule” that has among it’s organizers a social networking Clique Wise.
There are at least two new facebook applications released this month (Feb 2008) that are strictly Valentine’s-related, and likely more that slipped past our searching. There also is a travel social networking site launching on Valentine’s Day.
Word is one gentleman with no Valentine’s Date set up a pimped-up Facebook profile with 1500 applications, of which 600 are for daing purposes. He’s totally ready for a social-networking Valentine’s Day. He’s also posted a video which we have on our site, which talks about how to make the most awesome profile page ever. Key is to promise to change your “relationship status” on Facebook for that “special” person… changing your status to “in a relationship”.
And, besides friend-based networking sites such as MySpace and Facebook, traffic is up now for Valentine’s Day at dating sites. This is according to the web metrics firm Hitwise, as reported on WebWare.com, which listed the top ranked site as SinglesNet.com. There also was a question as to if Craigslist personals posting also increased?
So, have no date for Valentine’s Day?Â But, maybe you have a lot of creativity?Â This man created a pumped-up Facebook profile with over 600 dating-related apps, part of 1500 applications installed in his profile.Â Then, he made a video to attract attention… it caught ours!
Our first episode (after the one we called Episode Zero) will be about online friends. To get warmed up, here is a video made by CommonCraft about social networking that covers how friends link up online, via social networking.